Paris Saint-Germain and BEYOND Developments Announce Multiyear Partnership Until 2029.
Reigning European champions Paris Saint-Germain have announced a new global partnership with BEYOND Developments. The Dubai-based real estate developer becomes PSG’s Official Premium Sleeve Partner in a multi-year agreement running until 2029. The Partnership Announced by PSG, the deal brings together two brands focused on sport, design, and lifestyle. Under the agreement, the BEYOND logo will appear on the sleeve of PSG’s jerseys starting with the national fixture against Paris FC. The partnership is built around the theme “Two Cities. One Soul”, celebrating the connection between Paris and Dubai — two cities known for shaping global trends in culture, creativity, and ambition. PSG and BEYOND plan to roll out activations across: 1. Sport: Premium fan experiences and events 2. Culture: Curated collaborations linking football, fashion, and design 3. Community: International engagement across Europe, Asia, and MENA with access to players and club legend...